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Corporate Strategy: A Resource-Based Approach, by David J. Collis, Cynthia A. Montgomery
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Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.
- Sales Rank: #492390 in Books
- Brand: Example Product Brand
- Published on: 2004-07-14
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .56" w x 7.00" l, 1.00 pounds
- Binding: Paperback
- 284 pages
About the Author
David J. Collis, Frederick Frank Adjunct Professor of International Business Administration, Yale School of Management: Professor Collis is associate professor of business administration at Harvard Business School. His research focuses on corporate strategy and global competition. At Harvard, he jointly developed the second year MBA elective course on corporate strategy, and in 1996 was rated the top teacher among all strategy faculty. He is a strategic consultant to the top management of major U.S. and U.K. corporations, and participates in in-house management education programs for multinational companies.Ph.D. Harvard University
Most helpful customer reviews
2 of 2 people found the following review helpful.
Gaining with Corporate Strategy
By Bruno Schenk
been taught by Cynthia on the HBS AMP track was truly a great experience, reflecting the needs of "why do you matter, how do you differentiate, ..." - this books links corporate strategy in a holistic view and gives the reader a complete and deep insight in this must apply knowledge. if you want to be on the winning side in the next years, read it. looking forward for the new book, seems to be on the way.
1 of 1 people found the following review helpful.
Good book to know about Corporate Strategy.
By FelipeNeriMKT
The book is theoretical. I read this for my master in business administration.
It explains the different ways to have a good corporate strategy. Much info in it.
1 of 3 people found the following review helpful.
very good book
By Flurry Knox
Excellent condition.
The book is excellent so far ( only on chatper 4 ). Highly recommend this.
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