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From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this New York Times bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.
Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or taking a blueprint and turning it into a breathtaking skyscraper. In The Trump Card, Ivanka Trump recounts the compelling story of her upbringing as the ultimate Apprentice, the daughter of Donald and Ivana Trump, and shares the life lessons and hard-won insights that have made her a rising star in the business world.
Whether it’s landing that first job, navigating the workplace, or making a lasting impact, Ivanka’s valuable, practical advice for young women shows how to:
• Use uncertainty to your advantage—thrive in any environment
• Step up and get noticed at work—focus and efficiency will open doors
• Create a strong and consistent identity—your name and reputation are your best assets
• Know what you want—get the most out of any negotiation.
Ivanka also taps into the wisdom of today’s leaders, including Arianna Huffington, Russell Simmons, and Cathie Black, with “Bulletins” from her BlackBerry. “We’ve all been dealt a winning hand,” she writes, “and it is up to each of us to play it right and smart.”
- Sales Rank: #30850 in Books
- Brand: Touchstone
- Published on: 2010-04-20
- Released on: 2010-04-20
- Original language: English
- Number of items: 1
- Dimensions: 8.44" h x .70" w x 5.50" l, .50 pounds
- Binding: Paperback
- 256 pages
- Great product!
From Publishers Weekly
A child of privilege with one of the most familiar surnames in America, Trump has managed to avoid many of the pitfalls that routinely plague children of the rich and famous (reckless partying, drug abuse and other mindless self-indulgences) to become a focused, successful woman in her own right-a model, entrepreneur and vice president of the Trump Organization. Eager to share what she's learned at some of the best schools in the country, as well as from her driven, successful parents, Trump is straightforward and fully self-aware, realizing that readers will dismiss her achievements as simple nepotism; as such, she owns her privilege, acknowledges her advantages and then sets about disabusing readers of their presumptions with intelligent, well-conceived, positive advice; unbridled ambition; and a strong measure of graciousness and humility. Throughout this self-help memoir, Trump has sprinkled succinct, practical quotes from famous associates like Arianna Huffington and Tory Burch, bringing further weight to this young career woman's accomplished work.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
""The Trump Card" is appealing, grounded, smart, and has a sense of humor. Ivanka Trump proves that believing in yourself and working hard never go out of style." -- ANNA WINTOUR, "Vogue"
About the Author
Ivanka Maria Trump is a businesswoman, a one-time fashion model, and the daughter of Ivana and Donald Trump. Ivanka joined The Trump Organization in 2005 as a member of the development team and is currently Vice President of Real Estate Development and Acquisitions. She actively participates in all aspects of real estate development from deal evaluation, analysis and pre-development planning to construction, marketing, operations, sales and leasing. She has expanded the Trump Organization’s interests internationally, bringing the highly acclaimed Trump International Hotel & Tower brand to the global market. In addition, she joined forces with Dynamic Diamond Corp., a diamond trading company, to design and introduce a line of jewelry at the brand's first flagship retail store called 'Ivanka Trump' on Madison Avenue. Ivanka received her bachelor’s degree from the Wharton School of Finance at the University of Pennsylvania, graduating summa cum laude.
Most helpful customer reviews
25 of 29 people found the following review helpful.
Ok, I'll admit I was intrigued. That intrigue turned to disappointment, which lead to disgust.
By shell
BLUF*: I'm not saying that she hasn't had to work hard, or that her life has been easy or without high expectations but to say that all of her life experiences up to the age of 25 (as read in this book) are what put her as the youngest director on the board of a publicly-traded company is ridiculous. Worse, I feel this book was used to capitalize on her fans from The Apprentice.
Ivanka spent the prologue writing her opinion about herself writing this book. She talked about not judging her for the "silver spoon that might or might not have been lodged in my mouth at birth" and then talks with an air of spoil throughout the book: "The dorms at Choate were the first building I lived in that didn't say Trump..." and "If Chapin and Choate had been airline seats, they would have been first class seats all the way." The private planes to Palm Beach, her childhood bedroom on the 67th floor of a Trump building overlooking Central Park ("I loved waking up every morning and looking out on Central Park and at all the incredible buildings along its edges."), Michael Jackson showing up to her ballet recital. Oh, but her parents made her and her siblings sit in coach when they traveled, well, except for when she traveled with her mother that is. Wait....why is all this autobiographical information in a business book?
I get you want to cover the influences in your life but according to this she has none other than her parents (Is she closed-minded? Thinks so highly of her family? She even follows the exact same format of her father's books: opening with a quote, followed by a long personal story that is supposed to show some great business skill or trait). And she spends chapters dedicated to writing about them, their lives and how wonderful they are as parents (again why is how they met in a club in NYC in a business book? Or writing about HIS successes in HIS career in HER business book?). She mentions her father (274 times)/ Donald (30 times), mother (84 times). And talks about her private schools Choate (8 times), Chapin (4 times), Wharton (17 times). Ok, endlessly rubbing in your private school education ("One area where my parents were happy to spend lavishly on their children was education...", "...a first-tier education would fortify our foundations as individuals. Not that we couldn't get a perfectly fine education in a public school setting.") is fine if you could at least mention one relevant example from your education there, one inspiring story, a team building exercise, anything, otherwise it is a name drop (Example: she learned to be on time in life not from being penalized by a professor but, because her father had the private plane to Florida take off without her step-mother since she was 5 minutes late). She also doesn't mention any failures or any times where she has actually failed at something (straight A student while in private school while modeling and again at Wharton, never failing an assignment. Does that show weakness to a Trump?).**
The only time I feel she actually gives tips is when she writes about her luxury jewelry line and how she came up with the novel idea of women buying jewelry for themselves and marketing it and like all things Trump, naming it after herself. (Wait, 4-6 figure prices for jewelry with her name on it but having shoes that I regular see in DSW? That shoves her bit on Brand Identity out the window.)
So where does this book leave me- a person with no family wealth or internationally known name, no private school education, no first class travel and stays at five star hotels- to pick up this book, relate to her, and be able to help guide my young self in the business world? It's almost like she has written this book because she became popular from The Apprentice (which I liked her input and involvement on the show- which lead me to want to read this book) and is capitalizing on that to sell this book (very much like her father), case in point, I bought this book.
*Also known as Bottom Line Up Front, which is used in the business world to quickly get to the point and decision making. A tip that actually could help women in the business world- be concise and get to the point.
** Stories of failure and how to overcome are also a very important business lesson because everyone will fail at something at some point, and you need to get back up and recover but, Ivanka apparently hasn't failed at anything (or is that ego?).
5 of 6 people found the following review helpful.
Not an Ivanka fan? Don't waste your time.
By C. Garcia
I definitely qualify as an Ivanka fan. I buy her products like nobody's business, follow her on Facebook, gaze at her pictures... yeah... I think that's enough. But let's be honest - she isn't kidding anyone in this book. In the real world (the one that she has been mercifully shielded from her entire life), it is simply not possible for us "normal people" to quickly achieve the level of success she condescendingly and naively claims is available to "everyone." So if that theme is going to bother you, I highly recommend running the other way. However, if you are an Ivanka fan like I am, and find yourself inspired by the fact that she is a dignified, elegant female role model, you will probably enjoy the book. It reads much more like an interesting autobiography into the privileged world of an intelligent young lady, and for a little while will allow you to escape your own life and imagine what it might be like to live in hers. You can even lap up the lie that her kind of life is easily attainable if you just follow her superficial tips - at least for an hour or two. But I can assure you that, just as everyone else here has stated, if you are reading this book purely for the business advice, you will be disappointed and want your money back.
1 of 1 people found the following review helpful.
Expected more
By Natalia
This is a nice book if you have nothing else to do and need to kill some time. You can get to know something about her life but don't seek for any inspiration, motivation or great advice in this book. I even didn't finish it. Stopped somewhere in the middle. Really expected more.
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